Brand strategy / Logo design / Brand identity
SAPO
Branding of Specialized Anti-Corruption Prosecutor’s Office
Branding for Specialized Anti-Corruption Prosecutor's Office
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1Services
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2Industries
Government / Anti-Corruption / Public Sector
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3Challenge
SAPO needed a modernized brand identity that would reflect its core values while standing out as a trusted public institution. The design had to balance transparency and authority while engaging a wide audience.
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4What we did
We conducted an in-depth analysis of SAPO's mission and values to create a strong visual representation. The updated logo features clean, linear graphics symbolizing a protective shield. Paired with a professional typeface and a carefully selected color palette, the brand identity captures the organization’s transparency, strength, and integrity while delivering a modern and recognizable look.